Website business and IT audit: find out why your website doesn't bring you clients
I review your whole website from four angles at once: business, IT, measurement and AI visibility. You get what to fix first, with ready-made texts and a task list.
- Fixed price: 149,000 HUF
- 1–2 working days
- Fully online
You have a website, but hardly anyone contacts you?
Many small business owners say: “We have a website, it looks fine, but it brings in almost no inquiries.”
- You have visitors, but hardly anyone gets in touch. When they do, it is less than you would like.
- You pay for the website and for ads, but you don't know if they pay off.
- Your competitors are found on Google and in AI search, but you are not.
- You once got an SEO or IT security report with a hundred red warnings, but didn't know which one to start with.
- You don't know if your offer is good enough for your visitors.
If you nodded at even one of these, this service is for you.
What you can't see also costs you clients
In the first few seconds, a visitor decides whether to stay. They don't ask and they don't complain, they simply move on to your competitor. A badly worded offer, a button that leads to the wrong place, a confusing headline, a page that loads slowly or is hard to read on mobile: any of them quietly drives interested people away.
If you then spend money on ads or a new website, you pay for the mistake again. The audit shows you:
- where you lose potential clients,
- what to fix first,
- who needs to review, decide and do what,
- what is worth spending money on, and what is not yet.
Someone who looks at your website the way he looks at his own
I am Gábor Romhányi: economist, IT engineer and MBA, with 25+ years of business and IT experience. As a corporate consultant, and as the head of my own family service company that I built from zero, I saw the same thing again and again: a website is not a shop window, it is one of the most important salespeople of the company.
A website is a complex subject: strategy, product, marketing and IT have to work together for a good result. These people rarely understand each other, but I understand all of them, and that is why I can help. I look at yours the way I look at my own: does it bring clients, and what needs to change to bring more?
Four angles, checked together
Most website audits look at only one thing: for example SEO, IT speed, or marketing and product tips. But all of these affect your visitor together, so I look at them together.
What is offered in Hungary today under the name “website audit”? You can read the comparison in this article.
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Business, product and strategy
Is it clear in five seconds what you offer, to whom, and why they should buy from you? Is there a clear offer, price and next step?
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IT and technology
How does it look on a phone, how fast does it load, are the settings, cookie banner and email authentication in order, so that your emails don't end up in spam?
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Measurement and planning
Do you measure where your leads come from? Do you know what works and what doesn't? How could it be better?
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AI visibility
What does ChatGPT or Google's AI summary say about you? If it describes you wrongly, you lose clients without knowing about it.
Your website is a complex system: a business tool, a technical system, a measurable channel, and a place that your client, Google and AI assistants each look at in a different way, from their own point of view.
You work for 15 minutes, I do the rest
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You order online and fill in a questionnaire.
The questionnaire takes about 15 minutes and arrives by email after the order: your website, your main service, your ideal client, two or three competitors. If you don't know an answer, I will suggest one.
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I work, you relax.
The analysis starts: I go through your website on desktop and mobile, measure its speed, check how Google and AI-based search see you, and where you stand compared to your competitors. I check hundreds of points, from both the business and the IT side. You don't have to take any calls, and if you prefer, you don't have to give me any access1.
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You get the documents by email.
The three documents arrive within 1–2 working days after I receive your completed questionnaire.
1If you have a Google Analytics or Search Console account, you can give me read-only access or send screenshots, so the picture will be more accurate. It is not required. I only use your data for the audit.
Three documents, for three readers
An audit is worth as much as you put into practice. That is why you don't get just a list of errors, but three documents that build on each other. Each one is for a different person.
Strategic summary
About 10–12 pages, readable in half an hour. An overview by area with priorities, the most important recommendations with reasons, the top 10 to-dos in order, and a timeline.
Detailed review
Every finding comes with a screenshot, a reason and a priority mark, plus texts you can paste in. The length depends on your website and its condition, typically more than 60 pages.
Implementation guide
Every to-do on its own task sheet, step by step, with ready-made texts and codes, split by role. Some tasks wait for your decision, some are marketing and copywriting tasks, and some are for your web developer.
- Business and strategy: positioning, how your offer and main service are packaged, the path to an inquiry, competitors.
- Marketing and content: a homepage in two versions (one on the current structure, one rethought around the client journey), the page of your key service or a landing page plan, subpages, search titles and descriptions for each page, brand tone of voice.
- User experience and design: mobile view, readability, look and feel.
- Technology, SEO and measurement: Google visibility, speed, AI visibility, tracking codes, email authentication, Google Business Profile.
- Implementation: a ranked action plan with priority, effort and owner.
On a recently finished, freshly set up website, the audit found 40 to-dos: 8 critical, 21 important and 11 fine-tuning. The first five critical ones together took less than two hours. These are the quick wins that make the website better already in the week of the audit.
What people say who already received it
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ZsZsófia Jókai, founderHungary · Google review, 2026★★★★★
“Gábor gave me a task list and pointed out things I was completely blind to. … Communication was efficient all along, no unnecessary rounds, and still I got more than I expected. I recommend it to every small business, because I got a complex material that is truly usable and doable.”
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MMátyás Bodor, ownerAustria · Google review, 2026★★★★★
“Detailed, well structured, clear result with practical prioritisation and next steps you can use right away. The improved website paid for itself within a month!”
Fixed price, one step
149,000 HUF, online order
- the whole website, up to 25 subpages (for a webshop, I check a sample of the product pages)
- the three documents for 4 different people
- business, IT and text suggestions in one
- split into projects: task sheets by role
1–2 working days from receiving the completed questionnaire, fully online.
Frequently asked questions
For businesses that have a working website, but it brings few leads, or they don’t know what works on it and what doesn’t. It is also a good first step if you plan a new website, ads or a bigger development, and want to see clearly first where to put your money.
I don’t recommend it if you don’t have a website yet: then a 30-minute talk is worth more, feel free to contact me. I also don’t recommend it if you want the product pages of a large webshop optimised one by one, or if your whole company should be reviewed (software, processes, automation): for that I offer another service, the Complete Company IT and Business Audit.
Most website analyses give you a score. In Hungary today there are roughly three kinds of offers (a free automatic analysis, a video audit, a short PDF mini audit), and each has its place. Mine is a decision document, not a list of errors: for every finding I explain why it matters, what happens if you fix it and what happens if you don’t, so you decide what to spend on. I don’t write “make the headline better”, I write the better headline. I look at your website from the business, IT, measurement and AI visibility angles at once, together with your competitors and with what ChatGPT says about you. You can read the detailed comparison in the article.
The implementation guide comes split into task sheets, and each one is for the person who does the work: the owner makes the strategic decisions (based on the summary, they decide what to spend on and what to leave for later), the marketing and copy person handles the message and the client journey (headline, buttons, the path to an inquiry, competitors, measurement setup) and enters the ready-made text suggestions, the web developer reworks the website and the mobile view, and IT handles speed, search settings, tracking codes and email authentication. Every task sheet has the goal, where to change it, the steps, a “done when…” condition and an estimated time. If one person does everything, they can go through it in order; if several people do, everyone gets their own.
The audit includes the analysis, the ready-made texts and the guide. You or your web developer carry out the work. If you would like my help with the implementation too, we can agree on that separately.
Two paths from here
If you don't act
- Everything stays as it is: visitors leave without a word, and you don't know why.
- You keep spending on ads and development, and you pay for the mistake again.
- Your competitors stay ahead on Google and in AI search.
If you act
- 1–2 working days after the completed questionnaire, you know what holds your clients back.
- You get a clear order: what to start with, what can wait, what not to spend on.
- With ready-made texts and task sheets, you can start this week.
Ready to find out what holds your clients back?